BRADES, Montserrat — Montserrat is preparing to expand its use of technology in tourism with plans for an AI-powered Smart Destination Management System aimed at creating a more connected and data-driven visitor experience.

The initiative forms part of the island’s wider tourism development programme and is designed to use digital technology, visitor data and artificial intelligence to support destination management and improve tourism services.

A new tourism app is also planned, giving visitors easier access to information and services while exploring Montserrat.

The digital strategy is expected to support areas including visitor engagement, tourism analytics, destination marketing and the promotion of local attractions and experiences.

For businesses, the move could provide new opportunities to reach visitors through digital platforms while gaining better insight into tourism demand.

The planned AI system also signals a growing role for artificial intelligence in Montserrat’s economic development, particularly as the island seeks to modernise tourism and strengthen its competitiveness.

Digital marketing initiatives are expected to complement the technology programme by giving local tourism operators and attractions greater online visibility.

The project could eventually make it easier for visitors to discover accommodation, restaurants, cultural activities, attractions and other services through a more integrated digital platform.

Montserrat’s planned smart-destination approach represents an important step toward using emerging technology to support tourism growth and improve the visitor experience.

Further implementation details are expected as authorities advance the digital tourism programme.